Summary
When you walk down the aisles of a wine store, what catches your eye? Looking for something familiar, something different, something cute or colorful?
Many winemakers are intimidated by the wine-selection process and even wine writers like us aren't always a help. So says Peter Click of the Click Wine Group which commissioned a survey of 948 Americans. Among his findings were:See the full content of this document
Extract
Wine, Etc.: Some Labels Clever, Others Confusing
43 percent of wine drinkers are intimidated by the wine experience.
36 percent find labels confusing - higher yet for foreign labels.42 percent feel that "some wine experts try to make wine intimidating and too hard to ...See the full content of this document
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