Summary
Holiday gift shoppers scoured malls last year for Apple Computer's iPod mini, and many had a hard time finding the colorful music player. This year, the iPod hunt is on again, only this time it's for the iPod nano and video iPod. Once again, many shoppers are coming up empty-handed.
Like the annual showing of "It's a Wonderful Life" on TV, shortages of hot-selling gadgets and toys have become a commercial rite of the Christmas season. Last year, video game junkies scrambled to find Nintendo's DS portable game player. This year they're chasing Microsoft's Xbox 360 game console, which began vanishing from store shelves immediately after the product's release on the Tuesday before Thanksgiving.See the full content of this document
Extract
Hottest Gifts in Short Supply
Far from hurting, scarcity - especially in the first days of a product's release - can amplify its success by generating buzz, marketing experts say.
"For the Xbox, it would hav...See the full content of this document
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