Summary
As the director of sailing school J World Annapolis, Jeff Jordan has tried all the traditional ways of marketing his business.
He's taken out ads in area newspapers and paid for commercials on TV. But the returns on those investments were nominal, he said.See the full content of this document
Extract
Converting Bargain Hunters to Regulars
"It's difficult to figure out how to reach new people," Jordan said.
So he turned to LivingSocial, one of several coupon sites that have popped up online over the last few years. The site, much like Groupon, Buy with Me and a slew of ot...See the full content of this document
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