Bayhawks Push Local Touch As Pro Lacrosse Season Opens

Summary


In March it was announced that an Annapolis-based ownership group would take over the professional outdoor lacrosse team known as the Bayhawks. Since then, president Brendan Kelly and his partners have been busily reshaping the Major League Lacrosse franchise on every front.

Hometown Lacrosse LLC changed the team name to Chesapeake Bayhawks in an effort to appeal to a regional fan base. Kelly signed several new sponsorship agreements while part owner John Lamon cultivated numerous new corporate partnerships.

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Extract


Bayhawks Push Local Touch As Pro Lacrosse Season Opens

Novel promotions such as collegiate alumni contests prior to Bayhawks home games and fireworks displays afterward have helped heighten awareness. Part owner Chris Kelly has created pregame yout...

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